Water Facts 2003

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Bottled Water Products From Around the World

WATER FACTS

2003

Water For the Holidays

As we move into the winter season with myriad celebrations and holiday activities, consumers are reminded to add bottled water to their holiday shopping lists. With its consistent clean taste and high quality, bottled water is the perfect accompaniment for flavorful holiday meals and a popular beverage to serve family and guests at festive gatherings. And for the same reasons consumers choose to drink bottled water, it can be used in recipes and other beverages in which water is an ingredient.

”With all of the time and energy spent on preparing holiday meals and festivities, serving bottled water provides a beverage that won’t mask the flavor of food or pile additional calories on top of hearty meals,” said Stephen R. Kay, vice president of communications of the International Bottled Water Association (IBWA). “And by serving and drinking water at holiday parties, you are acting as a responsible host by providing beverages for designated drivers or as an additional beverage choice for those who choose to moderate their alcohol intake or not drink alcohol at all. So as you prepare for this holiday season, give a toast to safety and good health with bottled water.”

Some consumers may not realize it, but bottled water is not just a summer drink. One reason is that winter is prime season for dehydration. The colder it is outside, the harder your body must work to maintain a 98.6 degree temperature—and that extra energy requires more water. Water plays a critical role in almost every bodily function, and we want consumers to remain at their best throughout the year. Moreover, for those considering a New Year’s resolution to lose weight, start now—water naturally suppresses the appetite and helps the body to metabolize fat.

IBWA has developed a few “Holiday Hydration Tips” to keep you, your family and friends at your peak during the winter holiday season:

* Take a bottle of water with you when skiing, ice-skating or shoveling snow; water will help you stay warm, it helps regulate your body temperature;

* Replace high-calorie drinks such as eggnog or alcohol with a glass of sparkling water with a twist OR cut the calories by mixing a wine spritzer – halfwine, half sparkling water;

* Serve a refreshing holiday punch by combining sparkling water with fruit punch and fruit garnish;

* Provide bottled water for guests and designated drivers as an alternative to alcohol when entertaining.

Source: Bottled Water Web.com

December 2003 Back to the Top

WHAT DO YOU KNOW ABOUT ?

Part 3

In China, water is considered the specific abode of the dragon, because all life comes from the waters

In 218 CE, after defeating the Romans, Hannibal and his armies stopped to imbibe the waters at Perrier in the south of France

In the Canticle of the Sun, St. Francis of Assisi praises God for water: "Praised be Thou, O Lord, for sister water, who is very useful, humble, precious, and chaste"

In natural waters, various substances are found dissolved

In India, the sacred River Ganges embodies for Hindus the water of life

Mineral water contains a great variety and quantity of minerals (usually a compound of calcium, magnesium, or iron)

Salt water contains a large amount of sodium chloride (common salt)

In Japan, water prefigures the purity and pliant simplicity of life

Certain water is called "hard"

The Roman philosopher Seneca declared that "Where a spring rises or a water flows there ought we to build altars and offer sacrifices"

The United States withdraws 339 billion gallons of ground and surface water a day

In the Vedas, water is referred to as the "most maternal" (mätritamäh)

The lotus-stream of the Buddha or Boddhisattva rises up from the waters of the soul, in the same way the spirit, illumined by knowledge, frees itself from passive existence

From H20 - The Mystery, Art, and Science of Water, Chris Witcombe and Sang Hwang
Sweet Briar College

November 2003 Back to the Top

WHAT DO YOU KNOW ABOUT ?

Part 2

Water is essential to the manufacture of starch by plants

In ancient Greece, the souls of the dead were ferried across the dark waters of the River Styx

Many foods, such as milk and fruit, have high water content

Water present in the earth is called ground water (its upper level is called the water table)

When drunk, the waters of the Lethe, a river in Hades, produced forgetfulness

Water's composition by weight is one part of hydrogen to eight of oxygen (or 11.1 percent of hydrogen and about 88.9 percent of oxygen)

Water is an agent in erosion of the land

Water is the FONS ET ORIGO, the fount and origin of all forms of life, and naturally connected with women

Water is colorless in small amounts, but exhibits a bluish tinge in large quantities

Aphrodite, the ancient Greek goddess of love, was born of the sea

Water is relatively incompressible

In the Koran are the words "We have created every living thing from water"

By convention, one cubic centimeter of water at 4°C. (its temperature at maximum density) weighs one gram

Water is linked with the moon through the movement of tides and by its moon-like flowing, shape-changing quality

In Christianity, baptism links the concepts of the water of life with the waters of purification

When cooled to its freezing temperature (0°C., 32°F., under standard pressure), water changes to a colorless, crystalline solid (ice)

The Garden of Eden is watered by a river that divided into four rivers

Water is less dense as ice than as a liquid at 4°C.

In Judaeo-Christian culture, God is called "the fountain of living waters" (Jeremiah 2.13)

Unlike other liquids, water expands in freezing

In 1513, while searching for the fountain of youth, the Spanish conquistador Ponce de Léon discovered Florida.

When water is heated to its boiling point (100°C., 212°F., under standard pressure), it vaporizes to steam

In the cosmogony of Mesopotamian peoples, the abyss of water was regarded as a symbol of the unfathomable, impersonal Wisdom

Scientists believe that the structure of liquid water consists of aggregates of water molecules that form and re-form continually

At ordinary temperatures, water undergoes evaporation

In China, the water of the fountain at Pon Lai was believed to confer a "thousand lives on those who drink it," according to Wang Chia, writing in the Chin Dynasty (265-420 CE)

Completely pure water is a poor conductor of electricity

In dreams, birth is usually expressed through water-imagery

The Babylonian moon goddess, Ishtar, was associated with sacred springs, and her temples were often situated in natural grottoes from which springs emanated

From H20 - The Mystery, Art, and Science of Water, Chris Witcombe and Sang Hwang
Sweet Briar College

October 2003 Back to the Top

WHAT DO YOU KNOW ABOUT ?

Part 1

Water is an odorless, tasteless, transparent liquid at room temperature

Water is wet

Water covers about 70 percent of the earth's surface in the oceans, lakes, rivers, and glaciers

The ancient Egyptian Heliopolitan creation story recounts that the sun-god Atum (Re) reposed in the primordial ocean (Nun)

Ninety-seven percent of the water on the planet is in the form of salt water. Only 3 percent is fresh, and two-thirds of that is ice

Chemically, water is a compound of hydrogen and oxygen, its molecule consists of two atoms of hydrogen and one atom of oxygen - H2O

The physical and chemical properties of water are extraordinarily complicated and incompletely understood

In Assyro-Babylonian mythology, first the gods and subsequently all beings arose from the fusion of salt water (Tiamat) and sweet water (Apsu)

Water is necessary for life

Water falls from the sky as rain and issues from the ground in springs

The water molecule is not linear but bent in a special way. As a result, part of the molecule is negatively charged and part positively charged

The holy books of the Hindus explain that all the inhabitants of the earth emerged from the primordial sea

Water constitutes the greater part of the fundamental substance (protoplasm) of which animal and plant bodies are made

Sap of plants and blood of animals contain large quantities of water

At the beginning of the Judeo-Christian story of creation, the spirit of God is described as "stirring above the waters," and a few lines later, God creates "a firmament in the midst of the waters to divide the waters" (Genesis 1:1-6)

From H20 - The Mystery, Art, and Science of Water, Chris Witcombe and Sang Hwang
Sweet Briar College

September 2003 Back to the Top

BottledWaterBoutique.com and BottledWaterStore.com Announce Merger.

Santa Barbara, CA & Boca Raton, FL /BWW/ 07/03/03 -- The Internet’s two leading on-line bottled water stores are putting their bottled waters on a unified shelve. The BottledWaterStore of Boca Raton and the BottledWaterBoutique of Santa Barbara have joined forces according to their respective founders, Jeff Dunn and Arthur von Wiesenberger.

Both stores were launched in 1999 and were friendly rivals. The BottledWaterStore has developed as the mass-market on-line water store offering unique, high quality water from around the world. The BottledWaterBoutique was developed as a specialty purveyor with high-end brands such as Trinity and on-line Water of the Month club membership.

“Our merger centralizes all the options for the on-line bottled water customer and offers greater affordability because of the increased customer base,” said Arthur von Wiesenberger. “The new entity provides bottled water connoisseurs worldwide an opportunity to experience a wider variety of bottled water products than ever before“ said Jeff Dunn. The new store will be known as BottledWaterStore.com.

Specials offered in celebration of the merger include:

1. Free membership and discounts to The Bottled Water Store. By sending the BottledWaterStore.com your EMAIL address new members will receive advance notice of new products, special promotions and 10% off the first order.

2. Water of the Month Club A case of unique high quality bottled water delivered to your door every month – automatically.

3. Private Labeling Program Create your own 'private label' bottled water! Put your company or organization name and logo on high quality bottled water products that meet all state and federal drinking water standards.

4. Special deals and Freebies. Look throughout the store for red-letter specials.

For further details contact BottledWaterStore.

Web surfers can learn about bottled water from the affiliated site, BottledWaterWeb where many of the featured bottled waters are profiled. For more information contact: Jeff Dunn -- or Arthur von Wiesenberger (805) 879-1564 (bottledwaterweb@aol.com)

August 2003 Back to the Top

Love and Thanks to Water

On July 25^th, members of “The Project of Love and Thanks to Water” will gather at the Sea of Galilee in Israel, and at Lake Deininger Weiher in Germany, in order to send their love and thanks to water. To make this event a global one, the “Project” has designated July 25, 2003, as "World Day of Love and Thanks to Water". Everyone is invited to participate in this world event. "Will you join us to say "I love you" and "Thank you" to all the water on Planet Earth and fill it with the highest vibration (HADO) of Love and Thanks that we can possibly experience?"

The purpose of the "Project of Love and Thanks to Water" is to dedicate sincere Love and Thanks together to all the water on this planet.

Please join us to send our Love and Thanks to all the water in our physical body that has been sustaining and nurturing our lives on this planet. 70% of our body is made of water. We owe so much our health to the water in our body.

Then, let us send our Love and Thanks to all the water on Planet Earth. 70% of the surface of the Earth is occupied by water. The environment on planet Earth is maintained by the water circulating in various forms. If it had not been for water, life would not have been created on planet Earth.

Masaru Emoto, President of this Project, and Yasuyuki Nemoto, Secretary-General, will visit Israel and hold the ceremony on this day by the Sea of Galilee while other “Project” members do the same in Germany.

“We have a vision that on this day, our earth will be filled with beautiful golden/silver light of love and thanks that is flowing from the hearts of each and every one of us. Gold/silver light is the highest vibration in the range of visible light and it will heal and cleanse all the water on earth, be it water in the ocean, or that of our own body.”

Anyone wishing to have their own thank you ceremony is encouraged to do so on July 25^th at hopefully the exact same time as all others around the world. For more information and coordination assistance, visit http://www.thank-water.net.

“Water is the most ordinary matter on this planet, but at the same time it is multidimensional and connected deeply within our own consciousness. By sending our love and thanks to water we believe that we can not only purify the water on this planet, but also raise our own collective consciousness toward peace in the world.”

July 2003 Back to the Top

SURVEY: AMERICA'S POOR DRINKING HABITS CONTRADICT
KNOWLEDGE OF HEALTH RISKS

Survey Shows Awareness of Water's Benefits Is High,
But Amount Consumed Is Low

On average, Americans consume 17.6 eight-ounce servings of beverages each day. Of that amount, 6.1 servings are water, including 2.3 servings of bottled water.
In addition to water, Americans drink 5.6 servings of beverages such as milk, juice, carbonated soda without caffeine, new-age beverages and sports drinks.
The remaining 5.9 servings are beverages that contain caffeine or alcohol. Research has shown that these substances are diuretics that can cause the body to lose water, thereby lowering the net total of hydrating beverages. In fact, 33% of what Americans drink every day can cause dehydration.

Here's a look at the beverages Americans say they drink each day:

Hydrating Beverages	Daily Servings
Water	6.1
-tap 3.8
*-bottled 2.3*
Juice	1.9
Milk	1.7
Carbonated soda without caffeine	0.9
New age beverages	0.6
Sports drinks	0.5
*Total Hydrating Beverages*	*11.7 servings*

Dehydrating Beverages	Daily Servings
Coffee	2.0
Carbonated soda with caffeine	1.7
Tea	1.2
Alcohol Drinks	1.0
Total Dehydrating Beverages	*5.9 servings*

Few Drink the Daily Recommended Amount

Nearly three-quarters (73 percent) of Americans know that health and nutrition experts recommend drinking eight or more eight-ounce servings of water daily. However, 51 percent admit to drinking less than this amount.
Only 34 percent claim they drink eight or more servings per day. Twenty-eight percent drink three or fewer servings, and nearly 10 percent say they don't drink water at all.
In addition, Americans claim to experience health problems on a frequent basis that are symptomatic of dehydration. These include frequent tiredness or grogginess when waking up or at mid-day (19 percent), dry or itchy skin (14 percent), headaches (11 percent), indigestion (9 percent), lapses in concentration (7 percent) and constipation (4 percent).

Inconvenience Biggest Obstacle to Proper Hydration

Americans give a variety of reasons for not drinking enough water, with lack of time or being too busy cited most often (21 percent). Other reasons include: don't like the taste (13 percent), prefer other beverages (12 percent), forgetting (10 percent), not feeling thirsty (8 percent), no bottled water available (4 percent), can't leave their desks for a hydration break (4 percent), worry about too many restroom breaks (2 percent).

Highly Conscious About Health Benefits of Water

Most Americans are aware of the importance of water consumption to their overall health. Overwhelming, Americans (91 percent) know that drinking enough water is important for pregnant and breast-feeding women, and that water is the best choice to replace fluids after exercising. In addition, 88 percent know people shouldn't wait until they're thirsty to drink water, and 77 percent are aware that caffeine and alcohol can cause the body to lose water.
Bottled water users are significantly more health conscious and cite health as a reason for beverage consumption twice as often as others (15 percent vs. 7 percent). Fifty-six percent of bottled water users cite taste and 55 percent cite convenience as the strongest influences on their decision to drink bottled water. More than a third of bottled water users cite trust in its treatment (37 percent) and source (35 percent) as reasons that influence them very much.
Despite general understanding of the importance of water consumption, 63 percent of Americans don't know that U.S. Food and Drug Administration (FDA) regulates bottled water as a food product.
Knowing that the FDA does regulate bottled water makes most people (53 percent) feel more confident about bottled water's purity and safety.
Seventy-one percent of Americans feel that the quality of bottled water is high. Thirty percent feel that it is extremely or very high, while another 41 percent feel it is somewhat high.
Half of Americans know that using bottled water to prepare tea, coffee and powdered beverages improves the taste.

Knowledge Gaps Persist

Americans are unclear about hydration as it relates to certain physiological conditions. Thirty-two percent of respondents do not know that giving a child water instead of juice or regular soda may prevent childhood obesity. Nearly half (49 percent) believe the body loses less water while asleep. Thirty-seven percent think people need fewer fluids when the weather is cold than when it is warm. And 39 percent do not realize that a headache may be a sign of dehydration.

Regional Variations Revealed

The survey revealed some interesting variations in water consumption among residents in the 14 cities participating in the survey. For example:

· Residents of Los Angeles (3.2 servings) and San Diego (3.2) drink the most bottled water during the course of an average day.

· Detroit drinks the least bottled water (1.3).

· Residents of San Diego drink the most bottled and tap water overall (6.9), followed by Dallas (6.5), Los Angeles (6.4) and New York (6.4).

· The least amount of water is consumed in Detroit (5.4) and Seattle (5.6).

###

A total of 2,818 American adults (approx. 200 per market) were surveyed between February 1and 20, 2000, in each of the following 14 metropolitan markets: Atlanta, Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, New York, Philadelphia, San Antonio, San Diego, San Francisco, Seattle and Tampa. Total sampling error + 1.8 percent.

Findings from a survey of American adults conducted by Yankelovich Partners for The Rockefeller University and the International Bottled Water Association.

June 2003 Back to the Top

Women and Water Part II

Bottled “water is a dose of purity in a modern world filled with grime and pollution. We think of tap water as stuffed with chemicals and lime scale, but in a bottle of water you can buy freshness and mountain air which leaves you feeling clean and virtuous.” – Collette Harris, Here’s Health magazine.

Collette Harris conducted a survey of the reasons why women buy bottled water and received many lengthy responses, which we condensed and listed below:

Women buy bottled water for use as

A hangover remedy: half a liter before bedtime and half again upon waking.

A very good remedy for constipation

Great for Bad breath and/dry mouth especially before a meeting

Prevention against osteoporosis (Calcium enriched water)

Slimming. Water contains no calories

Hydration. For health conscious women.

Youthful Image

Dewatering. Low sodium or no sodium water does not retain water.

Heart Care. Water with high magnesium content.

Aqua Therapy for Skincare.

Excerpts from bottledwaterworld magazine, January-February 2003

May 2003 Back to the Top

Women and Water

Ten years ago water was almost the sole premise of women. With a powerful image of promoting youth and beauty it became a fashion icon for models, entertainment and sporting personalities and office workers, both as an indicator of healthy living and an aid to dieting.

In the workplace, coffee and tea were eschewed in favor of a bottle of Evian or Contrex concealed under the desk and caffeine or decaff demoted to an after dinner drink. The black coffee and cigarette brigade of workers were suddenly viewed as unhealthily aggressive, whole water blossomed into 50 cl and sports cap bottles sold alongside the sandwich counter. With the development of PET, water in desirable lightweight containers became the ultimate portable beverage, embodied by the beautiful celebrities who carried it through airports, while out shopping and with their children.

A bottle of water has become an in-car essential for the independent modern woman and, as the educational process of the rehydration massage took hold, men gradually have followed suit. Women – and men- now take water into gyms and leisure centers, nightclubs and out shipping. As avid label readers and analysts of beverage content, women were the first to realize the benefits of drinking water over carbonated soft drinks. Most importantly, as a recently developed product, bottled water holds particular appeal for the young, with its inherent health qualities, has a desirable and youthful image. Excepted from "Women and Water" by Claire Phoenix, bottledwaterworld magazine.

April 2003 Back to the Top

DOUBLE AWARD SCOOP FOR NEW PET BOTTLE DESIGN

TY NANT's radical new asymmetrical PET bottle with its ripple effect packaging, which evokes the fluidity of water, was a clear favorite at the Bottledwaterworld Design Awards in March, beating many other household names and industry heavy-weights.

TY NANT's managing director Pietro Biscaldi on receiving the "Best Overall Concept" award at a prestigious ceremony in Ferrara, Italy said: "TY NANT is delighted to have won this award as it recognizes the effort and creativity that has gone into developing this bottle. By using such a credible designer as Ross Lovegrove this first truly designer bottled water is set to revolutionize the market place."

TY NANT also scooped another award at the prestigious ceremony held in Italy on 6 March 2002. Judges at the awards were so impressed with the new bottle that they created the new "Premier Award" in its honor.

Bottledwaterworld, a highly respected publication within the industry commented: "This bottle's exquisite water-flow design is conceptually unique in terms of production delivery and a real winner. We felt that this new bottle is in a class of its own and incomparable to other plastic bottled waters on the current market. This inspired the judging panel to not only award it the Best Overall Concept, but to recognize this phenomenal innovation with an entirely separate Award category.

March 2003 Back to the Top

HYDRATION REQUIREMENTS FOR ATHLETES

If a marathon runner were not to perspire, his body temperature would reach 42 degrees. And this in less than a quarter of an hour. All athletes will tell you: losing 2 to 4% of ones body weight means losing 20 to 40% of ones physical strength. Scientific evidence and studies confirm it, athletes must drink before, during and after exercise!

The amount of water required when not exercising is about 2.5 liters per day. Approximately 1.5 liters of this is ingested in the form of drinks, the rest in food.

During intense physical activity water loss can reach about 2 to 3 liters per hour. Daily requirement therefore is doubled or tripled.

For athletes the best drink is water, pure and simple because it fulfils the essential role of re-hydrating the body. Salts and other nutrients can also be beneficial (in excessive heat for example), but they are accessories as it is mainly water that the sportsman’s body needs.

Doctors, dieticians and other nutritionists are skeptical about the effectiveness of most other drinks; those that contain caffeine are diuretic, drinks with added soleplates are purgatives and alcohol… is the last thing to drink when doing sports.

Scientists are all in agreement that pure, simple water is the one and only drink that can be drunk in whatever quantity.

February 2003 Back to the Top

Bottling Icebergs

In June 2000, Heinz Stripp received a U.S. Patent for his process to convert Icebergs into bottled drinking water. Commercial production using Mr. Stripps process has not yet begun, but if eventually, bottled water from icebergs becomes available the product will be truly unique.

Following is an excerpt from Mr. Stripp’s explanation of the development of the process. The entire story can be found at www.aquifer-ocean.com.

"...When we combine state of the art snow making with ocean going tanker and bulk carrier technology we can retrofit a ship that can harvest water fit to drink right out of the ocean. We can equip that ship with a bottling line and have it bring back freeze processed bottled ocean water ready for the market. Off our northern shores we can build water farms from modified tankers that make drinking water from seawater in winter and pump it to shore for bulk distribution or bottling and in summer serve as terminals for ships that follow the frost line to harvest water and bring it back.

A 50,000 ton tanker properly modified for the purpose either at anchor or under way, harvests 12 million gallons of water per trip. If the ship makes 3 trips a month 11 months a year it brings back 396 million gallons of water a year.

There is no longer any reason to deplete ground water. All we have to do now is build distribution systems that start with ships and end with trickle sprinklers in a dessert. Mother Nature provides the raw material to make snow; she provides the freezing temperature required to turn the raw material into snow and takes back the residual brine without leaving a trace of contamination. The open ocean is the aquifer. When all systems are in place it will cost no more to produce a cubic volume of that water than I pay for the equal cubic volume of tap water here in Philadelphia.

As the purification of raw water from conventional sources is legislated to be more environment friendly and environment protective all the time, the cost of producing water from conventional sources increases and we all must learn to pay a realistic price for our daily water, just as we do for our daily bread."

January 2003 Back to the Top

WATER FACTS ARCHIVES

1999 2000 2001 2002 2003 2004

2005 200 6 2007

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