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REFLECTIONS

Bottled Water and The Environment: Annual Bottled Water Production accounts for less than 2/100 of a percent (0.02 percent) of the total ground water withdrawn in the United States each year. Convenience-size water bottles account for less than one-third of one percent of all waste produced in the US in 2005. Source: Drinking Water Research Foundation and The International Bottled Water Association.

When bottled water first hit store shelves in the United States, it seemed to be a niche beverage category, with high-end brands like Evian and Perrier. Now the category is the second largest behind CSDs and its continued growth is at the expense of soft drinks. “Some consumers are moving away from regular soft drinks and they’re either moving to diets, or they might not be stopping at diets and just be moving on right to water. Source: Beverage Marketing Corporation

US consumers drank 569.5 million more gallons of bottled water in 2007, compared to the year before, growing 6.4 percent. Per capita consumption of bottled water has risen every year since 1976, growing by at least one gallon annually and it’s almost doubled just since 1998. It’s interesting to note that while per capita consumption of bottled water has risen, carbonated soft drinks per caps have dropped. Source: Beverage Marketing Corporation

BERKELEY SPRINGS, WV: The largest water-tasting competition in the world took place in Berkeley Springs, WV on Saturday February 23, 2008. “More than 200 people watched at the Country Inn in Berkeley Springs on Saturday as 10 media judges spent many hours tasting more than 120 waters from 19 states and nine foreign countries from New Zealand and Romania to Macedonia and the Philippines. Arthur von Wiesenberger, author and founder of BottledWaterWeb.com once again served as the event’s watermaster. ‘This is the longest running and largest water tasting event in the world,’ he said. ‘The granddaddy of them all.’”

Great Blue, a brand owned by the U S Bottling Company with corporate offices in Baltimore, Maryland, won the gold medal for “Best Tasting Purified Bottled Water” in the world. Great Blue is bottled in U S Bottling’s plant located in Federalsburg, MD. The source of the water is from the town of Federalsburg, MD. The water goes thru an intense seven step purification process which includes micron filters, ultraviolet light treatment, carbon filters and ozonation to assure a clean and consistent taste. You can order Great Blue at www.bottledwaterstore.com/greatblue.htm.

March 2008                                                                                                                                                                                                             Back To The Top

                                                                                    Bottlers Go Green

Now you can help reduce carbon emissions by simply buying a bottle of water. The world's fastest growing, premier bottled water brand is kicking-off a comprehensive carbon reduction and land use and renewable energy offset program that will deliver one of the first consumer products that truly goes beyond carbon neutral and leaves a negative carbon footprint, setting a new standard for the bottled water industry. FIJI Water's far-reaching initiative aims to "green" nearly every step in the product life-cycle so that each sale of bottled water results in a net-reduction of carbon in the atmosphere. The results will drastically mitigate FIJI Water's impact on global climate change and establishes FIJI Water as a leader in the beverage industry on sustainable growth.

Over the next three years, the company plans to reduce the amount of energy required for their products through a number of efforts, including using wind power to increase the energy efficiency of its bottling facility in Fiji, and replacing bio-diesel to replace traditional diesel in transportation, and a reduction in packaging.

By partnering with Conservation International, a leading conservation organization, they will be permanently protecting the Sovi Basin, the largest remaining lowland rainforest in Fiji. Located on the Fiji Island of Viti Levu, it covers 50,000 acres of land and lies within the Polynesia/Micronesia biodiversity hotspot -- one of 34 such hotspots around the world. Fiji water can be found at www.bottledwaterstore.com/fiji.htm

Zephyrhills® Brand Natural Spring Water, is committed to providing  customers with healthful beverages. But sometimes making a difference isn't just about what they put into the bottle. Sometimes, it is what they take out.

The lightest ½ liter bottle ever produced*, the new, 100% recyclable Zephyrhills Eco-Shape™ bottle is not only less impactful on the environment, it’s purposely designed to be easy to carry and hold. And because it’s lighter, it requires less energy to make – resulting in a reduction of CO2 emissions.

The new Eco-Shape™ bottle:

• Is made with 30% less plastic than the average half-liter bottle

• Features a new label that's 30% smaller

• Is 100% recyclable

• Is flexible so it's easier to crush for recycling

• Can be found at www.bottledwaterstore.com/zephyrhills.htm

February 2008                                                                                                                                                                      Back To The Top

Winter Hydration Tips

Presented here are a few winter hydration tips to keep you, your family and friends at your peak during the winter holiday season: 

* Take a bottle of water with you when skiing, ice-skating or shoveling snow; water will help you stay warm, it helps regulate your body temperature; 

* Replace high-calorie drinks such as eggnog or alcohol with a glass of sparkling water with a twist OR cut the calories by mixing a wine spritzer – half wine, half sparkling water; 

* Serve a refreshing holiday punch by combining sparkling water with fruit punch and fruit garnish; 

* Provide bottled water for guests and designated drivers as an alternative to alcohol when entertaining. 

January 2008                                                                                                                                                  Back to the Top                                                                                         

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