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WATER FACTS 2004 BOTTLED WATERS OF THE RICH AND FAMOUS What do Tom Hanks, Cybil Shephard, Bruce Willis, Demi Moore and Elizabeth Taylor have in common besides Celluloid? A passion for Evian bottled water from France. Jack Nicholson was seen at the Oscars smuggling in a one liter bottle of the stuff where beverages were strictly not allowed. Racquel Welch not only drinks Evian, she even washes her hair in it. And Michael Jackson orders 32 cases at a time because he literally bathes in it. Besides Evian, both Bruce Willis and Demi Moore are huge TRINITY water customers. In fact, an article which ran recently in Parade Magazine had a bottle of Trinity perched on the shelf next to him. Although the two are separated, Trinity delivers cases to both Demi's home and to Bruce's. Trinity is also popular with Pamela Sue Martin, Mariel Hemingway and over last Christmas Tom Cruise ordered Trinity for his Telluride home. Is tap water really that bad? Julia Child said of her Santa Barbara tap water, "It turns my Chinese tea into mud!" Her water of choice is California's Calistoga with a twist of lime or lemon. Winemaker, Robert Mondavi, likes to serve Crystal Geyser in between vintages at his Napa winery while Olympic winner Jean Benoit drinks Maine's Poland Spring which has been her bottled water since she was a little girl. Years ago Mae West dropped by Poland Spring and said to the owner, "Is that a bottled of Poland Spring in your pocket or are you just glad to see me?" Of course when Pope John Paul II traveled through the States his aircraft was stocked with Poland Spring. Some people have just turned away from soft drinks and alcohol, like Mark Volman of the Turtles who said while pointing to a cooler full of Perrier, "We are like a traveling AA tour". At a recent dinner at Maxime's Restaurant in honor of Liza Minelli, Baron Guy de Rothschild toasted her success with Perrier not Bordeaux. Olympic diver Greg Louganis has, in his crusade against alcoholism, limited himself to drinking Perrier with a twist. Not all bottled water customers are human. Some of the world's most famous thoroughbreds have been trained on Arkansas' Mountain Valley Water including Kelso, Gallant Man and Secretariat. Those humans who successfully run for Congress will also be served the Official Congressional Water, Mountain Valley. Contributed by Arthur von Wiesenberger December 2004 Back to the Top
Thanksgiving It’s November and once again it is time to gather around the table with family and friends, and give thanks to for the bounty of food that we have been fortunate to have that day and each and every day of the year. At 5:00 PM, every third Saturday of each month, a different type of Thanksgiving ceremony is offered by TERRA — The Earth Renewal and Restoration Alliance. It is a multi-cultural, interfaith ceremony offering blessings in thanks for the gift of water, because Water is the Earth's most unique feature;
Water makes life possible.
Water is life.
Water is the solution of life.
November 2004 Back to the Top
Healing Waters: Coronary Heart Disease and Heart Attack Only recently have health conditions related to blood thickness been examined in relation to subclincal dehydration. It is unfortunate that the term “blood thinners” has been applied to pharmaceutical anticoagulants, because they are not really thinning agents. Instead, they affect the biochemical processes that allow blood to clot. If paint is too thick, we add paint thinner. If soups, sauces, or gravies are too thick, we add water. In each case we add more solvent. Blood is a water-based fluid; therefore, to really thin the blood, we need to add pure water. The power of this simple wisdom has only recently been revealed. Researchers recently analyzed six years’ worth of data to determine what influence the consumption of water and other beverages has on the risk of a fatal heart attack. The database includes lifestyle choices of more than 8,000 men and 12,000 women aged 25 and older, and notes what factors seemed to correlate with the 246 fatal heart attacks that occurred in this group during that period. Men who drank five or more glasses of water daily are only 46 percent as likely to have a heart attack as those that drink only two glasses per day. Women who drink five or more glasses are 59 per cent as likely to suffer such heart problems. Even more remarkable, compared to those who drink two or fewer glasses of nonwater fluids per day, women who drank five or more have a 147 percent greater risk of heart attack, and men have a 46 percent risk. Moreover, these relative risk relationships hold true regardless of adjustments for any other risk factors. According to researchers, including cardiologists and public health experts, failing to drink enough water can be as harmful to heart health as smoking. Just by increasing pure water intake, one can reduce risk of death from heart attack by half. This amount of benefit may be greater than that gained by smoking cessation, reducing cholesterol, exercising, or maintaining ideal body weight. According to one researcher, increasing intake of pure water could be the cheapest and simplest method of reducing fatal heart attack risk. Excerpted from “Water, The Foundation of Youth, Health, and Beauty” by William D, Holloway, Jr. and Herb Joiner-Bey, ND October 2004 Back to the Top
BOTTLED
WATER NOW NUMBER-TWO COMMERCIAL BEVERAGE IN U.S. Bottled water now ranks as the second largest commercial beverage category in the United States on a volume basis. It has surpassed such venerable beverages as beer, coffee and milk to become one of America's favorite drinks, and it did so very quickly. Beverage Marketing Corporation, the leading research, consulting and financial services firm dedicated to the global beverage industry, analyzes these developments in the forthcoming edition of Bottled Water in the U.S.In 2003, total U.S. category volume approached 6.4 billion gallons, a 7.5% advance over 2002's volume level. While bottled water's 2003 volume growth was markedly slower than the 10.8% increase recorded one year earlier, it nevertheless remains the fastest growing major beverage segment in the U.S. During the five-year period from 1998 to 2003, bottled water volume increased by an unrivaled CAGR of 9.1%. The categories of comparable size - beer, coffee and milk - have all contracted or remained steady lately. The surging popularity of bottled water can be explained by consumers' desire to choose water as a thirst-quencher. Americans increasingly appreciate the convenience, taste and calorie-free benefits of bottled water. The U.S. bottled water market reached new highs not only in volume but also in wholesale dollar sales, which surpassed $8.3 billion in 2003. However, not only did sales growth slow compared with the previous year, as was also the case with volume; sales also grew at a lower rate than volume for the first time in nearly a decade. This reflects the impact of price promotions. Pricing has been the biggest issue across the board. Price promotions, once a primarily west coast marketing practice, are now common throughout the U.S. Per capita bottled water consumption reached 22.6 gallons in 2003, up from 21.2 in 2002. U.S. residents now drink more bottled water annually than any other beverage other than carbonated soft drinks (CSDs). While CSDs still have volume and average intake levels more than twice as high as bottled water, the soft drink market has been stagnant lately, in no small part due to competition from bottled water. Per capita consumption of bottled water has been growing by at least one gallon annually, thereby more than doubling in a decade. Average intake of CSDs has dipped slightly for several consecutive years. September 2004 Back to the Top
WATER – MORE THAN A THIRST QUENCHER Drinking water for the sole purpose of hydrating and detoxifying our body shouldn’t be the only motivation. We should rather look at water as our primary, most important food source that replenishes us and nourishes us with its necessary living energy and information. This is not esoteric exaggeration, but scientific fact. In Italy there are, as of today, fourteen distinguished, medically recognized “light and water” treatment centers, which confirm a history of exceptional healing successes. But where is the water that still holds such healing properties in the world today? Primarily, these waters can be found from artesian springs. The significance of an artesian spring is that the water has surfaced on its own, fully developed without any drilling or man-made pressure. Water requires a stage of maturation. It only surfaces when it carries sufficient forces of levitation to overcome gravity. This levitation power can even overcome the force of gravity, the proof of which can be seen, as natural springs occur in mountains at altitudes exceeding 10,000 ft. -Excerpt from Water & Salt, The Essence of Life by Dr. Barbara Hendel and Peter Ferreira August 2004 Back to the Top
''Queer Eye'' Ted Allen Joins Perrier to Launch New Plastic Bottle GREENWICH, Conn.--(BUSINESS WIRE)--May 12,
2004--Food and wine expert Ted Allen of "Queer Eye for the Straight Guy" knows a
good match when he sees one. Now the man who pairs cuisine-challenged men with
epicurean delights has paired himself with Perrier. July 2004
Back to the Top Water and Music Water has had surprising prominence in the musical world. It has served as a tool, as inspiration, and even as a performing venue. Water as a Musical Tool
Water Gong is the name attached to a modern use of traditional gongs and tam-tams. the instrument was struck and then lowered into a tub of water which lowered the pitch. Likewise, it could be struck while suspended in water, and then removed to raise the pitch. Water as Inspiration in Music Water has served composers as musical inspiration for a number of reasons: as the backdrop for opera and musical theater, as an image to be represented in musical sound, as a source of natural sound to be imitated in music, and as a cultural icon. Musical Theater and Opera connected to Water
Musical Imagery of Water
Music that Imitates the Sounds of Water
Water as Cultural Icon in Music
Water as Musical Venue Throughout history, composers have been asked to write music to be "played upon the water." Venetian musicians composed much brass music for barges. The most celebrated piece of such music was composed in England, by Handel, for a 1717 party for George I upon the Thames. Source: Sweet Briar College Learning Resource.
June 2004 Back to the Top
The Art of Pouring Water – for Professional Sommeliers åWhen pouring drinking water, wine or any cold beverage from bottles, carafes or pitchers, approach the guest from the right. Serve all beverages from the right, with the right hand, right foot in close to the table. å Use a napkin splash-guard held in the left hand in the “Sommelier Fold” to wipe condensation from the bottle, carafe or pitcher and then use the splash-guard between the glass and table to prevent spillage. (Place the front edge of the napkin just under the bowl of the glass.) Complete a bottle or carafe pour with a clockwise Twist as you come Up with the splash-guard and Wipe the bottle up to the spout permitting the liquid to gravity feed back into the bottle or carafe. “Twist, Up, Wipe is the key to a proper beverage pour. The Sommelier Fold is created by folding a napkin in half into a rectangle and then in thirds with the naked ends on the inside. The napkin is the folded in half in the length, forming one rounded edge about three to three & one-half inches in width and two overlapping sides about nine & one-half to ten inches long. This is used as background when presenting fine wines and waters and again as a splash –guard to prevent spillage. When used with a pitcher, many servers prefer to fold the two naked ends in and under again to form a smaller splash-guard approximately three to three & one-half inches wide and only five-inches long. åShake hands with a bottle of wine or water. Don’t hold a bottle by choking the neck or rubbing the belly. Shake hands with the lower portion of the bottle about an inch from the bottom and hold the bottle by covering the back label always showing the front label proudly towards the guest. åNever Lift a Glass Off The Table.~ Chill bottles of water, white wine and champagne. If pouring Spring Water do not permit ice cubes to contaminate the purity of the Water. (ICE MIST makes Ice Cubes from pure ICE MIST) å If you’re forced to use pitchers of water with Ice Cubes still Never Lift a Glass Off The Table ~ å Never Pour Water Our of The Side of a Pitcher. ~ You can’t make the water any colder than it is and the more ice in the glass the more you’ll be refilling. The guest drinks water, not ice! As a Waiter, I would initially “Ice-up” water glasses on Banquets but found that on A la Carte and on Banquet-refill I would save myself many trips by refilling with more water and less ice. For those guests whom insisted on Ice, I would present a bowl or separate glass filled with ice-cubes. Doctors now claim that Ice shocks the system and humans were never meant to consume ice. åAt extremely tight tables a “Napkin Necktie” should be used around the wine or water bottle to prevent spillage. A small amount of liquid has the tendency to work its way to the bottom of the bottle and drip on the second or third guest if the napkin-necktie is not used. A linen napkin is folded into a rectangle. The rectangle is folded into thirds with the naked ends on the inside (not showing). This is the same procedure used to create the “Sommelier Fold” used as a splash-guar for wine and water pouring. One end of this triple-folded napkin is placed around the neck of the bottle (over-lapping the bottom two-thirds of the necktie.) tucked under the remaining portion and pulled down to tighten around the neck of the bottle. å Refill water glasses when they are half empty and refill them two-thirds to three-quarters full. å if the glass is difficult to reach we slide it closer to the edge or the table (never lifting the glass) pour using our splash-guard easily and slide the glass back into its original position. It only takes a second longer to pour correctly. å The Water Glass is “The Guide Glass” and it’s positioned in one place only, touching the tip of the dinner knife at all meals. If no knife is in position to guide the position of a water glass it should be in line with the right edge of the chair and no more than twelve inches in from the edge of the table. Always try to use something as a “Template” so that all table settings are exactly the same. Ex: A place mat or even a napkin roll-up, one-inch in from the edge of the table, in line with the right edge of the chair and touching the base of the Water (guide) glass. å All other glasses Touch the Water Glass so that all spacing at every setting is 100% exactly the same. å Other glasses are positioned b two criteria: By Size (Tallest to the rear) and By Usage (Usage take precedent over size) å Bottled Spring Water like Fine Wines should be poured into Stemmed Wine Glasses. Charge more when crystal glasses are used and remember to pour water just like fine wine using your napkin in a Sommelier fold as a splash-guard and when pouring from a bottle or carafe to “Twist, Up, Wipe” Never fill a Water Glass or any glass or anything in the culinary or service arts to the top. It’s not Healthy, Safe or Logical. Even Water Pouring is an Art and Science. Source: Ian Maksik. Ian is the owner and dean of the Ian Maksik School of Table Service. He is the author of the training video and manual, “The A to Z’s of Professional Table Service. He travels the country lecturing at industry trade shows and training the staffs of food facilities with one goal in mind - Standardizing Table Service in America. For more information of Table Service Protocols contact the Watermaster@bottledwaterstore.com.May 2004 Back to the Top
Bottled Water Shelf Life Remains Unclear
For a long time, it has been said that bottled water does not expire. Most bottled water on the shelves such as Pepsi and Aquafina have been stamped with a date. Some say "expires" and others say "best by." Now, scientists have become divided on whether or not expiration dates are necessary for bottled water. A required expiration date on bottled water would be big news considering the product is at the top of emergency preparedness lists, which has many people and businesses storing bottled water indefinitely. Currently, New Jersey is the only state that requires an expiration date. However, since the law is in place, it is easier for a manufacturer to print dates on all containers instead of a select few that will be shipped to that state. Other states including New York, Michigan and Louisiana require only bottling dates on the products, reported the article. The U.S. Department of Homeland Security and the American Red Cross both encourage the public to change their bottled water every six months. The government says that the recommendation by the Department of Homeland Security is "really directed at people who bottle their own tap water," reported an article in the Detroit News. However, the Food and Drug Administration considers bottled water to have an "indefinite shelf life." More often than not, the use of expiration dates is a matter of taste and not health concerns. According to the article, a Coca-Cola spokeswoman, Susan McDermott, says the company has done research on its own Dasani brand showing that the taste of its bottled water changes after its one-year expiration date. But, she adds: "It is probably not something the average person will notice." Manufacturers also said most people drink their water well short of the industry average two-year mark. The International Bottled Water Association position: " (the) FDA has not established a shelf life for bottled water. IBWA advises consumers to store bottled water at room temperature (or cooler), out of direct sunlight and away from solvents and chemicals such as gasoline, paint thinners and dry cleaning chemicals. Bottled water can be used indefinitely if stored properly." April 2004 Back to the Top
The Berkeley Springs International Water
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