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Recent Survey Results Find That Americans Want
Bottled Water Readily Available
January 26, 2016 -The vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults 18 years and older for the International Bottled Water Association (IBWA). The polls conclusions reflect healthy hydration trends that are driving annual bottled water sales and consumption increases, and make it clear why the Beverage Marketing Corporation (BMC) says that bottled water is on course to become the number one packaged beverage in America in 2016.
Americans are making their voices heard in the marketplace, and choosing bottled water more frequently is one way they are leading healthier lives and making smart diet decisions.
Source: International Bottled Water Association (IBWA)
The Healthy Consumer Choice
In today’s on-the-go society, most of what we drink comes in a package. Consumers choose bottled water for several reasons, including its refreshing taste, healthfulness, reliable quality, zero calories and additives, and convenience. In fact, since 1998, approximately 73 percent of the growth in bottled water consumption has come from people switching from carbonated soft drinks, juices, and milk to bottled water.
Water helps nearly every part of the human body function efficiently. Considering that our bodies are almost two-thirds water, it is important to understand water’s role in a healthy lifestyle. Here are just some of the things water does in your body:
Your brain is 75% water
Water protects and cushions vital organs
Bones are 22% water
Water cushions joints
Muscles are 75% water
Water helps to convert food into energy
Your blood is 92% water
Water helps your body absorb nutrients
Water removes waste
Water is required for breathing
Water moistens oxygen for breathing
Water regulates your body temperature
Water carries nutrients & oxygen to all cells in the body
American Drink More Bottled Water for Health and Hydration
The International Bottled Water Association (IBWA) reports that in 2012 overall consumption of bottled water jumped by 6.2 percent to 9.67 billion gallons. Per capita consumption was an average of 30.8 gallons of bottled water, up 5.3 per cent. Bottled water increased in absolute volume more than any other beverage category in the U.S. Changes in per capita consumption indicate persistent interest in a product that consumers embrace as a healthful alternative to other beverages. (Source: Beverage Marketing Association)
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